Why aren't people buying your product, how to change that
People don't buy your product for three broad reasons: they don't know about it, they know but haven't considered buying it, or there's no particular reason not to buy — they just aren't. Where are your consumers at?
Why aren't people buying your product, how to change that
Where are consumers at with your product right now? Each path helps you understand what's going on and gives you concrete ideas to do something about it.